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    Wednesday, January 02, 2008

    Who will you "Oprah"?

    Man, he just went Oprah on her
    Before the Holiday season culminated last week, all the candidates were out stumping in Iowa (and other states). This is all known and good (or bad). Barack Obama made news when Oprah Winfrey came out publicly in support of Mr. I'm-not-Osama.

    Let's face it -- Obama has been rocked of late by baseless-but ingenious (in a sinster way) attacks on his character. Since the start of the primaries he has dealt with the "I'm OBAMA not OSAMA" issue. Then came this picture:

    As this photo spread around the internet via email, this caption followed:
    Senator Barack Obama, Governor Bill Richardson, Senator Hillary Clinton and Ruth Harkin stand during the national anthem.
    Barack Hussein Obama's photo (that's his real name)......the article said he REFUSED TO NOT ONLY PUT HIS HAND ON HIS HEART DURING THE PLEDGE OF ALLEGIANCE, BUT REFUSED TO SAY THE PLEDGE.....how in the hell can a man like this expect to be our next Commander-in-Chief????
    Obviously this is incredibly wrong. All it takes is a sane person going to Snopes to see that this is just another truth bent slightly with fiction. Still, it was compromising.

    Also, another smear email campaign reported by certain news organizations alleged that Obama was a "radical muslim."

    So, will Oprah's ... viewers vote as women, aged 55+ Americans, or Caucasians?
    So what's a guy to do but combat press with press? Obama used his personal friendship with Oprah Winfrey and garnered her star power for support. Will it work? Oprah, more than any other billionaire, has the ability to mobilize apathetic potential voters to not only vote, but attend potentially indoctrinating Obama rallies.

    MSNBC reports:
    Oprah's audience is predominantly female, white, and over the age of 55. Nationally 7.4 million people watch Oprah daily -- about 2.6% of American households. Four percent of American women (about 5.7 million) watch her daily, compared with 1.2% of men (1.7 million people). Overall, 2% of all 18- to 49-year-olds watch Oprah.
    According to People-press.org survey results in 2004, Women identify as Democrats more than Republicans (37% to 29%) and those age 50-64 and 65+ identify as Democrats also (34% to 28% and 41% to 32%, respectively). That's an 8% swing in each of these three demographics. However, Whites identify as Republicans (34% to 29%, +5% gap).

    So, will Oprah's white, aged 55+, women viewers vote as women, aged 55+ Americans, or Caucasians? That will determine whether her support impacts Obama's election hopes.

    What Oprah did have the power to do, was cause emulators. After Oprah's support of Obama, Hillary Clinton announced the support of Barbara Streisand, and was seen in a (*gasp*) grocery store with always available celebrity-husband Bill and Magic Johnson.

    Given all the celebrity hullabaloo, I'm coining a new term: "Oprah." It's a verb ("When will Clinton Oprah Obama?") and an adjective ("The Republicans are waging an Oprah campaign ..." and "The always Oprah Mr. Romney stumped today in Iowa...").

    So, the next time a candidate tries to draw on the popularity of a multi-billionaire celebrity, just shake your head and say with me, "Man, he just went Oprah on her."

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    1 comment:

    Triet said...

    The day AFTER I write this post, Mike Huckabee starts Oprahing as well!

    CNN reports that "the Minister" toured Iowa with none other than "the Minister of Pain," i.e. Chuck Norris.

    And that, my friends, is why a Republican will win the White House. Oprah may be able to make you feel good, or tell you what books to read, but Chuck Norris would kick her trash all around the room in a one v. one deathmatch. Never, ever, bet against Chuck Norris.